Why is Search Engine Marketing Important? |
Posted: July 27, 2019 |
Yes, your website is pretty grand. It has all these engaging posts and photos, a clean user interface, and it works buttery smooth. But all that you spent, all that you worked hard for, will be for naught if nobody will click on your site. Search Engine Marketing comes into play with all of this; it provides the road for that much-needed website traffic.
What is Search Engine Marketing?
Search Engine Marketing was once used as a catch-all term for anything and everything that has everything to do with online search engine marketing, all the things you do to drive traffic to your website.
Over time, the distinction has been made. Search Engine Optimization (SEO) now refers solely to organic searches, while Search Engine Marketing (SEM) now refers to paid search engine advertising.
So now that it has been cleared up, what benefits do SEM provide?
Increased Brand Awareness
A Google study found evidence that search advertising does not only drives traffic; it also increases brand awareness. The first search result will make an imprint to the searchers. Brand recognition goes a long way, and even if it does not bring you clicks, it brings to-of-mind awareness.
Of Course, More Money
Another study by Google outlines the potential effects of SEM on your bottom line. The results were like this:
For every $1 spent on AdWords, businesses earn $2. 52% of online shoppers who interact with ads immediately contact the company Ad campaigns reach 4 out of 5 internet users and searchers.
SEM enables brands and firms huge money-making potential, all through proper product placement.
Immediate Results
SEM, as opposed to SEO, is a lot faster and produces more immediate results. From the moment your ad placement is approved and launched, clicks and traffic can start to come the way of your page. As opposed to SEO, SEM is the faster to launch strategy out there, and more often than not, produces concrete results.
Surely A Frontrunner
Paid ad campaigns will appear first in searches. If your quality score and bid is high enough, then your ad will be at the top.
Also, studies show that the first page of a search result is where all the action happens, and after the first page, the clicks almost drop immediately to zero.
SEM is a vital tool in making your advertisements appear on the first page.
SEM has the potential to offer near-instantaneous positive results, so firms hesitating to adopt SEM campaigns must do away with the doubt. SEM has the power to turn your struggling websites into gold. References: https://www.acquisio.com/blog/agency/15-reasons-why-sem-is-important/ Spin Modern https://www.linkedin.com/company/spinmodern https://twitter.com/SpinModernAds https://www.instagram.com/spin_modern/ https://www.facebook.com/SpinModern
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